A Time to Celebrate – But Don’t Overindulge!

Dear Entrepreneur, 

The festive season is upon us—a time largely associated with joy, laughter, and maybe one too many servings of dessert. But let me share a little truth: just as overeating during the holidays can leave you in January scrambling to “get back on track,” so too can overindulging in your business decisions during this time.

Here’s my advice: don’t let the festive season derail the momentum you’ve worked so hard to build.

1. Celebrate, But Stay Consistent

• It’s tempting to “close shop” mentally and financially, but remember: businesses that stay consistent through the season are the ones that hit the ground running in January.

• Don’t binge on unnecessary spending or take on more than you can chew. Instead, stick to your plan and focus on what moves the needle forward.

2. Don’t Create January Problems in December

• Avoid slashing prices or over-discounting just to “clear stock.” You don’t want to wake up in January with empty shelves and no profits—or worse, no cash flow.

• Likewise, resist the urge to take on clients or projects that aren’t aligned with your goals. Quality over quantity is key—even during the festive rush. I'll go deeper into this in my next newsletter. 

3. Set Yourself Up for a Strong Start

• Use this time wisely: organise your finances, review your business goals, and refine your value proposition and strategy. Think of it like eating just one slice of cake instead of the whole thing—you’ll thank yourself later. 

• If your business thrives in this season, you can maximise it. But if it’s a quieter time for you, rest, recharge, and plan.

4. Let the New Year Find You Ahead, Not Behind

• Don’t let the holidays leave you “playing catch-up” in January. Instead, let the new year meet you thriving, with plans in motion and goals in sight. 

This festive season, I challenge you to stay balanced—not just in your celebrations but also in your business decisions. Because, just like those extra holiday pounds, repairing business damage is a lot harder than maintaining momentum.

From my heart to yours, I wish you a season of growth, gratitude, and good choices.

Yours in development, 

The Business Doctor Keitumetse Lekaba