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Articles
Explore, learn and grow with me. In this section, I share a wealth of knowledge and insights dedicated to the world of entrepreneurship. Whether you are an aspiring entrepreneur, a seasoned business owner or simply curious about the entrepreneurial journey, our articles are crafted to inspire, educate and support your business journey.


You Cannot Fly a Plane with a Motor-Vehicle Engine.
I am probably on a flight every second week, on average. You would think that by now, the fascination would have worn off. It hasn’t. Every time I sit on a plane, I am still amazed that something so enormous can leave the ground, carry hundreds of people across countries and continents, and somehow land safely at its destination. I watch the wings. I listen to the engines. I notice the change in sound as we begin to accelerate. I remain fascinated by the fact that this massiv

The Business Doctor Keitumetse Lekaba
4 days ago6 min read


Feed the business you have, not the business you’re watching online.
Social media has done something very interesting to entrepreneurship: it has made every business look the same size. A block!! Think about it. On your screen, the startup operating from somebody’s spare bedroom occupies exactly the same little square as the company turning over hundreds of millions. The entrepreneur with two employees appears right underneath the entrepreneur with an executive committee, five departments and 200 employees. You scroll from one to the other wit

The Business Doctor Keitumetse Lekaba
Sep 135 min read


Some things reveal their best features in the dark.
I got a new car recently: a stunning Renault Duster. And yes, I love it. The interior is brilliant, the exterior looks great, and it drives beautifully… all the things you notice when you're excited about a new car. But then I drove it at night and suddenly saw the car differently. With the lights on, it's like the interior changed. Little details that I had barely noticed during the day suddenly became part of the experience. The exterior looked different too. Same car. Same

The Business Doctor Keitumetse Lekaba
Sep 63 min read


Peaked too early in life, and now you're feeling stuck?
I recently listened to a conversation with the founder of Discovery, Adrian Gore, about purpose and what it means to live as an impactful human being. Somewhere in that conversation, he touched on something we often joke about: people who peaked in high school. You know the type. They were head girl (yes, I know I was also the first black head girl at St Catherine's Convent), but let's continue: head boy, captain of the first team, the most popular person in school, and the o

The Business Doctor Keitumetse Lekaba
Aug 305 min read


Under the Influence.
When we hear the words “under the influence,” our minds immediately go to alcohol or drugs. We think about someone whose judgment has been impaired by something they have consumed. We think about someone behaving differently, making questionable decisions or doing things they probably would not do if they were sober. But lately, I have been thinking about this phrase very differently. The truth is, alcohol and drugs are not the only things capable of impairing our judgment. E

The Business Doctor Keitumetse Lekaba
Aug 237 min read


Seeing Life Through Curious Eyes, Not Privileged Eyes!
The ocean is fascinating!!!! 🌊 It's Friday evening, 14 August 2026, and I’m sitting at Camps Bay in Cape Town, looking at this enormous body of water, and I caught myself thinking: How does the ocean know where to stop? 😂 I know. There are scientific answers. Tides. Gravity. The moon. Geography. I get it. But still… HOW?! How are waves formed? How deep does it actually go? What is happening underneath all that water while I’m sitting here casually having a drink? And how ca

The Business Doctor Keitumetse Lekaba
Aug 163 min read


WOMAN TO WOMAN: SOME OF MY BEST LESSONS CAME FROM MEN.
It’s Women’s Day! And while many incredible women have shaped me, challenged me, opened doors for me, and taught me lessons I carry every day, today I want to talk about something slightly different. The lessons I have learnt from men. And look, I have been around some tough men along my journey. Look, I'm not talking strict; I mean tough! I have spent many years in business. I have sat in boardrooms, negotiated contracts, pitched ideas, helped build businesses, lost opportun

The Business Doctor Keitumetse Lekaba
Aug 96 min read


Stop People-Pleasing Yourself Out of Your Own Blessings
One of the greatest tragedies isn't that people reject us. It's that we reject ourselves long before anyone else gets the chance. We spend so much of our lives trying to be acceptable, agreeable and easy to digest that we slowly erase the very things that make us unique. We soften our opinions. We shrink our dreams. We avoid difficult conversations. We become experts at reading the room but strangers to reading ourselves. The problem with people-pleasing is that it doesn't ju

The Business Doctor Keitumetse Lekaba
Aug 23 min read


Don't Die With Your Life Still Inside You
This week, my family and I buried my uncle (for context, my mom's younger brother, because anyone can be an uncle). As with every funeral, there were tears, memories, laughter, old stories, and the familiar question that quietly lingers long after everyone has gone home: What will people say about us when we're gone? I hope they never have to say, "She was still planning to travel." "He always wanted to start that business." "She kept saying one day." "He never really got aro

The Business Doctor Keitumetse Lekaba
Jul 262 min read


Bittersweet: The Emotion Nobody Prepares You For
Life has a strange way of refusing to fit into neat little boxes. When one part of your life begins to flourish, another seems to demand your tears. Your career is taking off... while someone you love is fighting for their health. Your business is finally making money... while your marriage is struggling. Your child is thriving at school... while you're silently battling anxiety. You receive the promotion you've prayed for... and, in the same week, you attend a funeral. Welco

The Business Doctor Keitumetse Lekaba
Jul 193 min read


You are giving your accountant too much power..... Dear Entrepreneur, the business is yours - act accordingly!!
Over the past few months, my team and I have spent countless hours reviewing management accounts and financial information from entrepreneurs across different industries. And I need to say something: the quality of accounting work we're seeing is deeply concerning and bothering. I'm not talking about the odd mistake. We all make mistakes. I'm talking about a pattern. Expenses allocated to the wrong accounts. Invoices captured in the wrong financial periods. Supplier balances

The Business Doctor Keitumetse Lekaba
Jul 123 min read


How Many Tabs Are Open in Your Brain? Your mind isn't broken; it's overloaded!!
If your brain were a laptop right now... How many tabs would be open? That proposal you still need to finish. The client who hasn't responded. Your monthly targets. School fees. Payroll. The supplier who let you down. Your tax return. That business idea. The gym you've been meaning to join. The side hustle everyone is talking about. The podcast you "must" start. The investment someone else made. The holiday you saw on Instagram. The business another entrepreneur just launched

The Business Doctor Keitumetse Lekaba
Jul 52 min read


Stop Being Fixated on Owning 100% of Nothing.
There is a phrase I hear entrepreneurs repeat with so much pride: "I will never give away shares in my business." Every time I hear it, I ask one simple question: 100% of what? Because owning 100% of a business that is struggling to grow, cannot access funding, cannot enter new markets, cannot afford the right people, and cannot scale is not necessarily a victory. It is simply complete ownership of a limited opportunity. Somewhere along the way, many entrepreneurs were sold t

The Business Doctor Keitumetse Lekaba
Jun 283 min read


Special Edition: Dusty Grounds. Bigger Dreams.
Today is so special for South Africans!!!!! We're celebrating our national soccer team, Bafana Bafana, not only for winning but also for the hope and joy they've instilled in our rainbow nation. The goal, the celebrations, the pride, and the unity reminded us why sport is so powerful. I sat and smiled by myself, thinking about every little boy who plays soccer on dusty grounds in our townships and rural areas. I frequent Soweto a lot, and on any given afternoon, you'll find y

The Business Doctor Keitumetse Lekaba
Jun 252 min read


The service provider no one wants to talk about or confront...
A few months ago, I attended a wedding that taught me an important lesson about entrepreneurship and professionalism. This was the décor service provider who was wearing a tracksuit and a DOPs cap. Nothing wrong with the outfit, but as the evening progressed, she became increasingly involved in the celebration itself. By the end of the night, she was seated at the bridesmaids' table, dancing and celebrating as though she were one of the invited guests. Now, before anyone accu

The Business Doctor Keitumetse Lekaba
Jun 215 min read


2026: An Open Letter to the Youth of South Africa.
Dear Young South African, I want to have an honest conversation with you. Not a motivational speech. Not a social media quote. Not a feel-good message. Just an honest conversation.... Let me be honest with you.......you are growing up in a world that constantly tells you that your worth is determined by what you wear, what you drive, where you eat, what phone you carry, and how many people admire your life online. Every day, social media presents you with highlight reels of s

The Business Doctor Keitumetse Lekaba
Jun 144 min read


"If you cannot articulate the synergy, you are not ready for the meeting."
I Think We Have Synergies..... There are few phrases in business that I hear more often than: "I think we have synergies." At face value, it sounds exciting, it sounds collaborative, it sounds strategic, and it sounds like the beginning of a potentially great partnership. But after years of sitting across boardroom tables, in coffee shop meetings, Zoom calls, at networking events, and through countless introductions, I have learned that the phrase often means very different t
keitulekaba
Jun 74 min read


The Workforce Transition Crisis Nobody Wants To Talk About
This is a very uncomfortable conversation… and my fingers are literally shaking as I type. I debated with myself before writing this and eventually concluded that we need to have an honest conversation here because right now, we are watching a growing number of graduates enter the labour market carrying qualifications… but struggling to find the relevance of their degrees in the economy they are entering. And before this becomes another “young people don’t want to work” debat

The Business Doctor Keitumetse Lekaba
May 244 min read


AI is helping us produce faster. But what is it doing to the human brain?
AI has been on my mind lately because I’ve started realising something about myself: I am doing too much in one day for one human being. I’m crushing tasks, finishing presentations, closing meetings, responding faster, producing more, thinking quicker, and moving from strategy to execution almost instantly. By midday, I’ve often done what used to take days. And that’s exactly where this thought came from. Because if AI can help me cut eight hours of work into one hour, what e

The Business Doctor Keitumetse Lekaba
May 172 min read
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